Funerals with Heart and Soul is a specialist family run funeral director business based in Todmorden, who specialise in natural and woodland burials. As an offshoot of an existing funeral director in Leeds, their website was very similar to the Leeds company – quite traditional, using darker tones and formal language. Rebecca from Funerals with Heart and Soul wanted to portray a more personal and friendlier approach, and asked us to re-design their website to reflect this.
Over the course of a few preliminary discussions with Rebecca it became clear that she specifically wanted to avoid the slightly formal, dark, sometimes stuffy nature of funeral websites, and reflect the fact that they specialise in natural burials using lighter tones and lots of images of the beautiful countryside in the surrounding area. It was clear from visiting the office that Funerals with Heart and Soul have a much lighter, friendlier approach and this was reflected in the colour scheme (which was based on their existing logo) and imagery on the website.
The client was very clear that they wanted lots of attractive imagery on their website – not just the local countryside, but shots of the beautiful plots of woodland and meadow used for natural burials. We therefore made sure that this website had plenty of areas to include pictures, and that those pictures worked equally as well on mobile sites.