New site design
The site domain name had been chosen but not yet registered, so Picture Engine’s first priority was to register this and make sure it was tied down – this was done on the very first day! The next job was to choose a “look and feel” – this was helped a little by the design ethos used by the publishers of Emily’s first book Decide Forgive Feel, but of course there were copyright considerations and as always, we try to choose fonts that are freely available to reduce cost and increase the client’s ability to create a consistent cross-media brand. So, taking the general feel of the typefaces in the book publicity as well as some of the “heart” imagery we created a brand identity and colour scheme that suits Emily’s core values. As part of that process we also designed a logo and favicon to help identify the site.